YouTube is a powerful way to communicate your message to your audience. Most people would normally consume content via social media, articles and emails, however with video, it adds a completely whole dimension.
Video provides you the ability to connect with your audience through what they see and hear. When you’re watching something on camera, you retain information a lot more effectively vs something you’ve read. They say that when you read a book, you tend to remember 10% of what you’ve read. However you learn more if you were to watch a presentation.
Hence the effectiveness of communication via video. YouTube for Business – Online Video Marketing for Any Business by Michael Miller is a great book that teaches you the step by step method on effectively using YouTube as a marketing tool for your business.
I first came across this book several years ago. I was producing a lot of videos at the time for my blog site and a friend of mine bought a copy of the book for me. I immediately read it and applied it to my business. Although some of the content in the book is outdated, the principles remain the same.
Marketing online remains one of the most effective ways to promote your business. It’s a lot cheaper than conventional means and YouTube is a powerful method in which you can achieve that.
Here are some of the key takeaways from the book.
Creating A YouTube Marketing Strategy
Before you begin shooting your first video, you must understand the reason why you’re doing this. This is where a YouTube marketing strategy comes into play. You must decide upon your target market and your niche before you shoot your first video.
If you don’t lay the foundation first, then you may end up wasting a lot of time, energy and money creating content that shouldn’t be created at all. This chapter talks about how to create a powerful YouTube marketing strategy that is effective and works for your business.
Types of Videos
In this chapter, Michael talks about the different types of videos you can shoot for your target market. There are informative videos, educational videos and of course, entertaining videos. Each of these video types require specific methods of filming. For example, an educational video may include whiteboards, someone standing there and teaching etc. The viewer would typically expect this type of setup if they are watching an educational video. However with entertaining video, you’ll have to work a lot harder in editing such as including great music, transitions and more.
Producing YouTube Videos
In this chapter, Michael covers the various methods in which you can produce your YouTube videos. You can use a web cam, produce semi professional and professional videos. Today, we have access to a wide range of cameras and most of the time, they are overkill in shooting a video.
Today we can shoot videos using our phone, edit the video and upload it directly to YouTube. Technology is changing so fast and there’s more apps being released that help us edit and create quality videos.
Managing YouTube Videos
Once you’ve uploaded your YouTube videos, the next part is to manage them. When you’ve uploaded your videos, you’ll most likely receive a lot of views and comments depending on how good your video is. Michael covers how to manage comments, spam, multiple videos, adding subtitles and more.
As you become better at creating videos, you’ll need to regularly manage your large collection of videos.
Making Money Through YouTube
Finally the best part of creating YouTube video is making money from them. There are many different ways to make money via YouTube and the most common is setting up advertising. Just like when you watch a TV commercial, you’ll end up watching a YouTube commercial when someone watches your video. You can paid a certain amount when the video commercial is aired and also when someone clicks on it.
Of course, that’s the tipping of the iceberg for there’s many different ways to monetise your YouTube videos which the book covers.
Overall, this book is quite comprehensive and teaches you everything you need to know about creating your first YouTube video. Although YouTube has changed a lot and some of the content in the book is now outdated, the principles remain the same. Create your marketing plan, produce great videos and publish them on YouTube while monetising them. It’s a great book to add to your collection and definitely useful in helping you build your business.
Stay Strong and Be Relentless.