How To Understand People Through The 6 Human Needs by Tony Robbins


The 6 Human Needs by Tony Robbins is one of the most profound insights into the needs of people.

By understanding the 6 human needs, you’ll see the world in an entirely different view.

You’ll understand why people do what they do and how you can influence them in a genuine way.

Now I’m not suggesting you become a manipulative asshole, although if you study Niccolo Machiavelli, being an asshole does gets you places.

Anyway that’s a different video I’ll cover later.

But if you understand and master these 6 key human needs, then you’ll be able to excel in your relationships which will open the flood gates of opportunity.

Personal Experience of 6 human needs

I’ve personally practiced these 6 human needs in my life and I can easily read people and understand why they do what they do.

I first studied the 6 human needs when I began my study into relationships. I was reading all sorts of books and information on what constitutes a strong relationship amongst couples.

What I found with Tony Robbin’s research is that there are core areas in which people need to satisfy in order for them to confide in you.

If you follow and master these 6 human needs, you’ll find your relationships will become stronger and you’ll be able to understand people at a core level.

Now let’s cover the 6 human needs of people.

Need # 1 – Certainty.

People need to feel certain for a particular outcome.

If you want to look at relationships, women need stability and certainty that their man will be there for them. They need certainty that there is income. They need certainty that he will be there during the good times and the bad times. They need certainty that he will be strong for her even though she’s being a pain in the ass at times.

If you look at dating, women tend to be attracted to men who are confident because that is sexy.

The reason why confidence is sexy is because it provides certainty in her uncertain world.

If you look at business associates. When you’re doing deals, they assess the deal for certainty. If I were to invest a million dollars, what’s the certainty I’ll get my money back or interest?

You can practice certainty through good body language and voice tones.

Need # 2 – Variety.

Of course, we can’t live in a world full of certainty for there is no such thing.

Everything changes and people need variety.

People need to be in a world where there is routine but also things that stroke their danger zones.

if we lived in a world where we all did the same things, wore the same clothes, have the same results, this would be a boring world.

If you want to research how important it is to be stimulated, try researching “White Torture” where they would place captors in a room covered in white.

There would also be complete silence in the room and the captors would be wearing a white robe.

Their food would be white rice and there would be no color at all.

They called this absolute torture because their mind can never be stimulated and they lived in the dark side of their mind.

People need variety.

Need # 3 – Significance.

People need to feel significant in what they do.

It could be a managerial position to even be having several tattoos on their body.

Whatever the case may be, people will do all sorts of things to express their significance.

You can see this all the time on Facebook. People posting photos of their friendship circles, people travelling to different locations, people lifting weights at the gym to show how strong they are and so forth.

People are crazy and will do almost anything to feel significant.

There’s also people out there doing bloody video animations to feel significant as well!


Need # 4 – Connection / Love.

This one is a no brainer but people need to feel loved and have a deep connection with others.

If you’ve ever met someone in your life who you’ve had a deep connection with, you’ll find that this person played a significant role in your life.

Need # 5 – Growth.

People need to feel that they are in a situation where they are growing.

It could be they are growing in their career or in their relationship.

You know what I’m talking about.

The dead end job, the toxic relationship, the circle of friends you know you should get out of.

We all need to feel like we are continually growing or we’ll start to look elsewhere.

Need # 6 – Contribution. 

Finally, the last human need is contribution.

We all want to feel like we are making a contribution to society, to some project or someone’s life.

We feel good when we know we have made a positive difference somewhere.

So that’s the 6 human needs.

You’ll find that some people value a particular need over something else.

For example, some people value significance over growth and so forth.

It’s your job to find out what their needs are and give them that need.

Lastly I would like to leave you a quote from Tony Robbin’s.

“I discovered a long time ago that if I helped enough people get what they wanted, I would always get what I wanted and I would never have to worry.” – Tony Robbins

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Author: Khoa Bui

Khoa Bui is an author, trainer and chief editor of YouBeRelentless. He enjoys reading books on self development, success, productivity, money, relationships and leadership. When he’s not writing, he likes to enjoy a glass of red wine with a fine cuban cigar while watching the entire season of Entourage. You can check out Khoa’s work at

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