The Top Inspirational Quotes From The Book Influence by Robert Caldini

Robert Caldini wrote one of the most powerful books on persuasion. His book “Influence” and educated the lives of millions of people in the world of sales, marketing and entrepreneurs.

This book is a must read book.

Below are some great quotes from the book. Enjoy.

“A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.” 

― Robert B. Cialdini

“Often we don’t realize that our attitude toward something has been influenced by the number of times we have been exposed to it in the past.” 

― Robert B. Cialdini

“persons who go through a great deal of trouble or pain to attain something tend to value it more highly than persons who attain the same thing with a minimum of effort.” 

― Robert B. Cialdini

Our best evidence of what people truly feel and believe comes less from their words than from their deeds.

Robert Cialdini

The truly gifted negotiator, then, is one whose initial position is exaggerated enough to allow for a series of concessions that will yield a desirable final offer from the opponent, yet is not so outlandish as to be seen as illegitimate from the start.

Robert Cialdini

Pre-suasion is the practice of getting people sympathetic to your message before they experience it.

Robert Cialdini

The joy is not in experiencing a scarce commodity but in possessing it.

Robert Cialdini

There’s a difference between a mystery and a question. Questions demand answers, but a mystery demands something more valuable-explanation.Robert Cialdini

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Author: Khoa Bui

Khoa Bui is an author, trainer and chief editor of YouBeRelentless. He enjoys reading books on self development, success, productivity, money, relationships and leadership. When he’s not writing, he likes to enjoy a glass of red wine with a fine cuban cigar while watching the entire season of Entourage. You can check out Khoa’s work at

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