I just recently flew from Sydney back to Perth to visit my parents for the Easter break. It’s been really great catching up with them and seeing family. Living alone in Sydney, it can be pretty lonely at times and you do miss parents. However I’ve found that while I’m in Perth, I’ve managed to have a lot of extra time to work on my filming projects for my YouTube channel.
Everyday, I would grab a few books from my library (I have over a hundred books) and I would go to the park and start filming. When I finished filming my videos, I would come home, export the videos from my iPhone to the computer and start editing. Once I’ve finished editing, I upload onto YouTube and I’m done.
After reviewing my results and seeing other people’s videos, I’ve found the following ways to help improve your YouTube videos.
I realised that editing is so important when it comes to publishing videos. If I were to film a 10 minute video of me talking about a particular book, there would be moments of myself where there were gaps in silence, shuffling and so forth. I would cut these out and then publish the final video. The result would be a 7-8 minute video of me simply talking about the book.
However due to the nature of people’s attention span, this isn’t the best idea. As you watch a video online, you lose attention after a few seconds. Its just the way we are wired. Therefore it’s important to continually shift angles or provide concise points every 5-7 seconds. I’ve noticed the most engaging videos all have this. They would begin with a quick introduction, 5 seconds. They say another point, 5 seconds. And another point, 7 seconds. Even if what they are saying requires 1 minute, they would still interrupt the video with a short cut and continue with the sentence.
It’s a nice little trick to keep people engaged. There’s also the fear of “what if people get annoyed that you’re always cutting out sections?” This is non existent for people are used to seeing a video with many cuts and key point said within a few seconds.
I’m amazed on how great videos are made. They usually consist of a hundred little edited sections, packed with little videos that last for even 1 second. As a result, these videos are highly engaging and entertaining to watch rather than one long 5 minute video that doesn’t move that much.
Editing is key.
For some weird reason, I seem to have a lot of issues with lighting. I bought a simple studio light and sometimes I get really amazing video quality. However there’s other times when I get really poor lighting exposure. I’ve found that the ones that have the best lighting have the most clicks and views. I’m planning on buying more lighting equipment so that I can have one light showing on my face and another one showing on the background if it gets too dark.
Either way, good lighting with a soft filter looks really great.
Finally, I discovered that when I recorded videos on my thoughts about things such as my business update etc I didn’t get that many views. However if I filmed a particular topic that people were searching for, I would get the most views.
So the lesson there is to talk about something that people are searching for, at least you’ll have a greater chance of more exposure. I’ve seen people who post videos of their thoughts and still get a ton of views, this is because they have already setup the foundation prior to them posting their thoughts, thus setup the foundation of your fanbase first then once you reach celebrity status, your thought videos will take care of your fan base while your other videos are attracting more fans.
After making 20 new videos after the past week, I found that it’s become more of a lifestyle rather than work. I think blogging and vlogging should be seen as a lifestyle. It’s something that you do on the side or full time. It makes you more creative and you reach out to more people. You would normally go to a party and network with people but with videos, you can reach the world and meet some really amazing people as I have done.
I hope the above 3 tips help you create some awesome videos. Please share with me your videos by posting the links to them below.
Stay Strong and Be Relentless.