Unless you’ve been living under a rock, Grant Cardone is known for being one of the all time legends in closing the deal. At age 25, he was broke, in debt, struggling and spiritually ruined. Today, he owns over 5,000 apartments worth half a billion dollars, owns his own private jet, influences millions of people around the world and is a loving husband and father to his family.
I first discovered Grant Cardone last year through one of his ads. The first thing I bought from him was “The Millionaire Booklet” which was only $9. Since it was so cheap, I decided to just buy it and see what this man has got to say. Since purchasing that book, I was hooked on the content because what Grant is teaching is nowhere to be seen in the personal development world.
I’ve been studying personal development and finance for over 10 years and I can attest that his teachings is not like what you normally would see in mainstream education.
After buying the Millionaire Booklet, I went for his bigger course which was “Playbook to Millions”. I paid full price for this, around $495 USD which was about $700 AUD at the time. I was absolutely blown away with the content that Grant taught int his book.
Inside the Playbook to Millions contains a course called “Secrets to Closing the Sale”. In this course, Grant shares with you his 40 secret closes that makes you money. When I started reading this course, I was working as a business development manager for a well known company around the world. I was exposed to a lot of brand managers and had to sell to them our services.
After applying just one technique from his Secrets to Closing the Sale course, I was able to bank $30,000 in only a matter of minutes. This deal was avoided by other sales people because they just couldn’t close it. But after just applying that one technique, I managed to get the brand manager to sign on the dotted line.
It was then I realised that Grant’s stuff works. There is a direct correlation of results with Grant’s material. Since then, I’ve put Grant Cardone’s material in the 20% category. Meaning if you follow the 80/20 principle, 20% of the things you learn or do will account for 80% of your results. Learning and applying Grant Cardone’s material has directly influenced my income, they are not airy fairy pie in the sky knowledge, they are real practice techniques you can apply immediately.
The course comes with a 2 hour long video webinar where Grant Cardone teaches you his 40 closes. The first thing you must remember when it comes to closing is that it’s not for you, it’s for the customer. Also, 100% of your income depends on the close, nothing else. This took me a while to grasp but once I finally understood that one key principle, I started mastering closing and noticed that it works.
For example, there was a technique that Grant said in one of the chapters which was “WTF” (Why the Face?). Most people enter a deal with a grumpy look on their face and this communicates distrust to the other person. Let’s be honest, if you took a photo of your face right now that’s all serious, pissed off and grumpy, would you really want to buy from this person?
This was a huge aha moment for me for the past has really affected my energy levels and sometimes I lose my smile. So Grant recommended to work on your face every single day. I did that, I looked at the mirror and worked on my genuine smile. 2 weeks later, because I practiced smiling and working my face, I was more approachable and people opened up. I closed a $90,000 contract.
I’m not saying all this to brag or say anything about myself, I’m saying this to give you proof that Grant Cardone’s material is the real deal. It’s so hard finding good mentors that teach the right information. There’s so many “gurus” out there who are teaching bull shit information that leads you no where except wasted time and energy.
To conclude, if you’re serious about making more money, get “Secrets to Closing the Sale” by Grant Cardone. Even if you’re not a sales person and don’t know how to close, it’s not your fault, you were never born with this information and society has repressed you from “pushing people”. Learn this one powerful skill of closing the sale and you can create your own economy. You can make money anywhere, anytime.
Stay Strong and Be Relentless.