How To Get More Exposure Using The Medium Platform

Just recently, I started writing for Medium. I never heard of this platform before but I was watching one of Gary Vee’s videos and he mentioned it. I checked it out but still didn’t really get it.

It was until one of my mentors Grant Cardone posted an article on Medium and then that’s when I saw enough signs to start investigating it. So I created the account and turns out I already had 90 followers.

I wrote my first article and posted it.

What Happened Next

I really like the medium interface for it’s really easy to use and write with. When you write and publish through medium, it displays the article in a clean white background with nice fonts. All of the articles published through medium follow the exact same format so there’s consistency.

There’s no wordpress themes or skins, it’s just plain standard text with the highlights and very basic formatting i.e. bold, italics, highlight.

My Results

Even though I’m still quite new to Medium, I would like to share with you my results after publishing a few articles already.

When you post an article on Medium, it reports back 4 metrics.

Views

This is number of times your article was glanced it. It doesn’t mean it was clicked on, it just means that it appeared on someone’s feed or where ever.

Reads

This is when the reader has actually clicked on your article and read through it. It’s a great way to see whether the views match the reads. In my opinion, if the views match the reads, then your headline was truly effective. It got their attention and they clicked on the article.

Ratio

This is the calculation of views vs reads. Sometimes people just view your article and not read it, sometimes they view and read it. If your article has 10 views and 10 reads, then the ratio is 100%. Your article got everyones attention and they read it. If your article has 10 views and 5 reads, then your ratio is 50%. That means that you had 5 readers and 5 haters who had something else better to do and were inconsiderate of how many hours you put into that article hence they didn’t read it (joking)

Recommendations

This is a good metric to ensure how effective your article was. Just because they viewed it and read it, what was the result from it. If they recommended your article, that’s an excellent sign that your writing is on the right track.

I like seeing recommendations for it’s giving me feedback that my writing is engaging and I’m on the right path.

Conclusion

As a result of publishing a few articles, I’ve noticed that my views and reads are not consistent with all my articles. Some of them are interesting some are not and that’s really the nature of writing. You don’t really know if your article is going to be the next best idea since sliced bread. Sometimes you may think your writing sucks but someone out there loves it. Sometimes you think that this is the best piece you’ve ever written but everyone hates it. So you never really know.

I say give Medium a go, write your articles and see what happens. Medium is only a few years old but I personally believe that if you stick with it, you’ll reap great rewards.

Stay Strong and Be Relentless.

Khoa Bui

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Author: Khoa Bui

Khoa Bui is an author, trainer and chief editor of YouBeRelentless. He enjoys reading books on self development, success, productivity, money, relationships and leadership. When he's not writing, he likes to enjoy a glass of red wine with a fine cuban cigar while watching the entire season of Entourage. You can check out Khoa's work at www.khoa-bui.com.

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