Here’s Why Finding The Right Market For Your Product Is The Ultimate Leverage Towards Success

I’ve been doing a lot of research lately into the success habits of entrepreneurs. I’ve read a lot of articles and posts on how people succeeded at a phenomenal level vs someone who succeeded at a “average level”. Not saying that there is a level that we should all attain for success is depends entirely on you and you alone. No one should tell you what you should do with your life in order to be successful. If you love cooking and believe in making the most delicious recipes out there, more power to you. Money isn’t the only metric.

However if I were to analyse the two outcomes of two people based upon a certain metric, I can draw some conclusions based on my observations.

The Case Study of Two Authors

Here’s the case study of two authors.

I won’t reveal their names here but this is based on a true story.

Author A, let’s call him Jeff.

Author B, let’s call him Linkin.

Jeff recently published 80 books! He’s written a ton of books on various adventures and fictional stories based in his small state of Minnesota. His stories range from cowboys and Indians all focused on the state of Minnesota.

Linkin has recently published 4 books. His books covers the areas of financial freedom, health, productivity and business. His books are technical but also containing factual data that people can believe in.

If sales numbers were to measure the success of both these authors, did you know that Linkin sold millions of copies while Jeff only sold a few thousand copies combined?

Why did this happen? Jeff worked hard and published 80 books while Linkin only published 4 books.

One of the biggest reasons why people succeed faster than others is that they picked the right market.

For example, if you were to do a google search on fictional books focused on cowboys and Indians based in Minnesota, you wouldn’t find many people searching for that. People don’t lie in bed at night wishing they can read more books on cowboys and Indians in Minnesota.

However with Linkin, even though he’s written only 4 books, his books has such a bigger market that is hungry. Millions of people around the world are wishing they can leave their 9-5 job and start a business and fire their boss. They wake up every morning looking for a solution to get out of their job and thus they find Linkin’s books.

Picking the right market is the ultimate leverage you can use to accelerate your success.

However there is a warning behind this.

What would happen if Jeff all of a sudden decided to change his market and enter the financial industry when his passion revolves around writing for people in Minessota? You would see this clearly in his writing and he wouldn’t succeed.

Therefore passion is key to building success. Without passion, you just wouldn’t be interested when the going gets tough.

Choosing The Right Market With Zero Passion

I know there is a market to make money in tax. Every year, people are scrambling to get their taxes done and you make a huge continuing profit every year. It’s great yearly cashflow. I don’t enter this market because I have absolutely no experience or interest in this field. Despite whether the tax market makes money, I can never write a book about tax and hence ever be successful there.

So the key is to somehow keep your passion but tie it into a hungry market. When you combine the two, you are unstoppable.

Jeff possibly has more passion & drive than Linkin, he’s produced over 80 books and he’s demonstrated persistence and absolute relentless drive towards his goals. What he could do is take his passion for story writing about cowboys and Indians but capture a bigger market. He could research what people are searching for in regards to cowboys and Indians and write about that.

For example, a simple Google search reveals that The Wild West is a HUGE market for people who are interested in that topic. He could change his market from Minnesota to Wild West whilst keeping the Cowboys and Indians passion alive.


Entrepreneurs are market first and product second. To help leverage your success, choose a hungry market and dominate that market. However, you have to choose carefully for if you’re not passionate in that market, you won’t be successful.

Stay Strong and Be Relentless.

Khoa Bui

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Author: Khoa Bui

Khoa Bui is an author, trainer and chief editor of YouBeRelentless. He enjoys reading books on self development, success, productivity, money, relationships and leadership. When he's not writing, he likes to enjoy a glass of red wine with a fine cuban cigar while watching the entire season of Entourage. You can check out Khoa's work at

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